Sports and Management Research Institute (SMRI) is a premier sports education and research organization that offers world-class education, training, propaganda and consultancy in different domains of sports such as Sports Management, Sports Engineering, Sports Science, Sports Coaching and Sports Culture. Established with the objective of “Making India a Sports Superpower”, SMRI supports people and organizations beyond Indian boundaries to excel in sports. SMRI strongly believes in the power of sports to transform lives and economies. As many of us think, sports is not just a few minutes of entertainment or winning a few medals. For us, sports is a fast-growing and sustainable industry that can create ample employment opportunities and revenue for economies. Sports gives employment, entertainment, earnings, empowerment, engagement, exercise and education. We focus on helping countries build strong and sustainable sports ecosystems through new knowledge and well-trained sports professionals.

SMRI is like a FORMULA 1 racing team. FORMULA 1 is the playground of the world’s fastest cars and we are inspired by the many great features of FORMULA 1, especially continuous improvement. Recently, we developed FORMULA EX, the unique pedagogy by combining LEARN – PLAY – WORK – INVENT, the basic foundation of FORMULA 1 RACING. Like a Formula 1 team factory that moulds the world’s best drivers and cars, SMRI is a workplace that moulds the world’s best sports professionals.

The 10 Questions

The Story of SMRI (Sports and Management Research Institute) begins with 10 questions, which never allowed the founders of SMRI to sleep. These questions become their dreams and these dreams set their way.


Organizational Vision

Being the best Sports Institute in the world 

Social Vision

Making India Sports Superpower



  • Revolutionize the Indian sports ecosystem system by creating world-class sports professionals in various disciplines such as sports management and sports engineering
  • Designing & developing innovative sports properties for making India a sports superpower
  • Create an innovative and challenging learning environment that is focused on enabling students to think and work beyond their perceived limits
  • Contribute to the sustainable environmental, social and economic development of India through sports education, research and extension activities
  • Provide world-class sports education at an affordable fee to commoners



  • Expertise in management, sports business, sports engineering, training and instructional design
  • ‘DO WHAT WE TEACH’ & ‘TEACH WHAT WE DO’ an experiential approaches to learning based on real live assignments
  • Student First, a student-focused culture and provision of strong pastoral support
  • Market responsiveness and business approach make all programmes up to date and relevant
  • An integrated and applied approach to programme structure and orientation
  • Innovative and research-led learning environment
  • Readily employable students and close alignment with its sectors



  1. Altruism– We consider the national interest and the best interest of others such as clients/customers, colleagues, employers, employees and society rather than self-interest.
  2. Accountability– We are accountable to everyone and everything related to our career, business and life
  3. Excellence– Conscious effort to excel in career by adopting new knowledge
  4. Scholarship– We exhibit the highest standards of scholarship in all academic endeavours and make a conscious effort to excel by adopting new knowledge
  5. Honour & Integrity– We behave in a manner which upholds our honour and integrity in society.
  6. Lifelong learning– We are personally committed to lifelong learning to foster quality by enhancing a culture of excellence and maintaining an innovative, rigorous, responsive and forward-looking curriculum always.
  7. Independent and Creative Thought– We encourage and develop critical and independent thought in research and learning environments to foster innovation.
  8. Students First– Students are First for us always and we are committed to giving the best learning experiences, best knowledge and best skills to make them the best among their contemporaries.
  9. Commitment to India- We are committed to Make India Number One
  10. One Paisa Commitment- We value every paisa you invest in learning. We are committed to helping you to get back the best returns from your investment