Sports & Management Research Institute (SMRI) is accelerating the development of sports as a knowledge domain by creating new knowledge. We challenge, criticize and change the existing or obsolete knowledge by deeply studying the future requirements of the world and the sports industry. The following is a small list of works done by SMRI.
SPORTY INDUSTRY
SMRI defined and segmented the sports industry by creating the sports industry spectrum. It includes all the key sectors involved and connected to sports
SPORTS ENGINEERING
SMRI created the sports engineering spectrum by including all the key sectors related to the sports engineering domain. Moreover, Sijin Bt (founder of SMRI) gave a new definition to Sports Engineering
11Ps OF SPORTS MARKETING
Jerome McCarthy suggested the 4 Ps of Marketing in 1960. Bernard Booms and Mary Bitner built the 7 Ps of Service Marketing in 1981. Sijin B T, founder of SMRI and Dr Indulekha, his wife and management expert developed the 11Ps of Sports Marketing in 2023
SPORTS THE BEST TEACHER
FORMULA EX- FIRST ‘MAKE IN INDIA’ PEDAGOGY
PRIZE MODEL OF SPORTS ADMINISTRATION
SMRI developed the PRIZE MODEL of SPORTS ADMINISTRATION to make sports governing bodies responsible and accountable for the money they spend from the exchequer.
STRATEGIC SPORTS BUSINESS RANKING (SSBR)/ SPORTS CLUB MANAGEMENT SYSTEM
SMRI developed the Strategic Sports Business Ranking (SSBR) to assess the overall performance of a sports club using various parameters.
SPORTS FACILITY HEALTH MODEL
7 DIMENSIONS OF SPORTS (7Es of Sports)
