Sports & Management Research Institute (SMRI) is accelerating the development of sports as a knowledge domain by creating new knowledge. We challenge, criticize and change the existing or obsolete knowledge by deeply studying the future requirements of the world and the sports industry. The following is a small list of works done by SMRI.
SMRI made the sports industry spectrum by including all the key sectors connected with sports
SMRI created the sports engineering spectrum by including all the key sectors related to the sports engineering domain. Moreover, Sijin Bt (founder of SMRI) gave a new definition to Sports Engineering
11Ps OF SPORTS MARKETING
Jerome McCarthy suggested the 4 Ps of Marketing in 1960. Bernard Booms and Mary Bitner built the 7 Ps of Service Marketing in 1981. Sijin B T, founder of SMRI and Dr Indulekha, his wife and management expert developed the 11Ps of Sports Marketing in 2023